Suggested URL: a-simple-guide-to-gain-worldwide-recognition-for your-local-pub
Before the internet, local pubs only had other local pubs to compete with, but times have changed. These days, you also have to compete with pubs in other cities or states to succeed.
If you want your local pub to gain worldwide recognition and have tourists visit when they are in town, you will have to market it accordingly online.
The internet affords you the chance for people all over the world to know about your bar. The following is a simple guide to help your local pub gain worldwide recognition:
Start A Website
If you want your pub to gain recognition all over the planet, the first step will be building your online presence. Your pub’s website will be the most integral part of your online presence.
Many people say they will not visit a bar or restaurant if it does not have a website. Most people, including local customers, will research your bar online before visiting it in person.
The good news is that it is relatively easy to start a website. You can use WordPress to create a simple website or pay a website designer if you want a more professional website that will gain worldwide recognition. Ensure you include as much about your pub as possible on the site. If you’re looking for help building a WordPress site, check out youtube.com/@createwpsite for great tips and helpful videos.
Utilize Social Media
Social media is such an essential part of modern life that no business can survive without a social media presence. Social media platforms give you access to millions of users from all over the world to whom you can promote your pub.
Include social media marketing as part of your overall marketing strategy to promote your business. Start by creating profiles for your pub on the major social media platforms.
Facebook has the most users, but Instagram is the best platform for business promotion. Twitter, Snapchat, and WhatsApp are also social media platforms you should consider for your business.
Search Engine Optimization
Most people who search for your business will use a search engine. Therefore, you will have to perform search engine optimization to ensure your pub’s website ranks high on search engine results pages and gets as much global attention as possible.
It would be best to start locally and get local customers for your bar with ‘near me’ searches. The first step will be to set up a ‘Google My Business’ profile which will involve claiming your listing.
You should also encourage customers to leave feedbacks of your pub on Google, increasing its visibility. Consult an SEO expert for more ways you can promote your pub.
Exploit Email Marketing
Email is still one of the most prevalent and powerful digital communication methods despite the prevalent use of other methods like social media. Billions of people use email for communication and read emails daily, if not in real-time.
Therefore, you should try and exploit to the best of your ability to promote your pub worldwide. According to https://lounge.untappd.com, you can use your email messages to offer visitors to your site helpful content, apprise them of new offerings or make them part of your newsletter. You will be surprised at how effective email marketing is when used appropriately.
Showcase Customer Service
The most crucial element of running a pub is customer service, whether located in Manhattan or a remote part of the Himalayas. Therefore, showcase your customer service if you want global recognition for your local pub.
Show the world how well you treat your customers, and you will receive the appreciation you deserve. You should be especially committed to your regulars as they are the ones who will sing your praises.
If you want your local pub to gain global recognition, there is much you have to do. You should start a website, utilize social media, exploit email marketing, perform search engine optimization and show your customer service. If you do, tourists should start flocking to your pub in no time.
