There’s a growing demand for craft beers, so small breweries are able to successfully compete with big beer companies more than ever before.
Here are just a few of the ways in which small brewers are giving the large companies a run for their money.
Small Breweries Can Be Much More Agile in Their Approaches Compared to Big Beer Companies
Big beer companies produce the same beers all the time, whereas small breweries focus on the artisan approach. They come up with innovative varieties of beers, create limited releases, and are continually adapting to their target audience.
And drinkers of craft beer opt for beverages created by small breweries because they know they will be able to try many more unique beers than they can find from large beer companies.
Therefore, small breweries can compete with the big boys a lot more than you might think.
As long as small breweries cater to their niche market and continually produce exciting and innovative beers, they can reach customers that big companies can’t and generate a more loyal customer base.
So, ultimately, small brewing companies are much more agile than large companies. In turn, that enables them to easily compete with well-known beer producers and other microbreweries.
Small Breweries Can React Quickly to New Trends and Connect More Personally with Their Customers
Small breweries also keep their ear to the ground to react to new trends and changes in consumer demand.
They are much more active on social media sites like Instagram, Twitter, and TikTok, which means they directly communicate with potential consumers much more than big companies and are, therefore, much better positioned to adapt to changing trends and market demands.
Plus, there has been a massive upsurge in recent times of customers wanting to purchase from grassroots companies rather than ones that are only interested in big business.
Small Breweries Know How to Utilize Unique Designs to Make Their Products Stand Out
Compare well-known beer brands to microbrewery brands and you’ll notice just how different the labels and marketing designs are.
Small breweries know that they can attract customers that big beer companies fail to attract thanks to using aesthetics that appeal to their target audience.
Furthermore, they tend to use unique designs for each beer they produce, and often employ independent graphic designers and artists to create attractive designs that really stand out from the crowd.
Often, the artwork and designs on beer bottles and in advertising materials connect with small breweries’ customers a lot more compared to the designs that big beer companies use.
Small breweries are all about offering their customers unique experiences, and that isn’t limited to the type of beer they produce.
Small Breweries Can Use Software to Manage B2B Orders
Besides the flavors and designs of beers, small breweries make sure they are using the best software to manage B2B orders and ensure inventory levels are never too high or low.
And that’s where Ollie comes in.
The B2B order management software for breweries that is available from Ollie enables brewers to better manage brewery production, order processing, payments, customer relationships, and reporting, as well as inventory, in a single platform.
Thus, by using the latest technology, small beer companies are much better able to compete with the big companies.
Small Breweries Know How to Leverage Interest at the Local Level
Most small breweries are open to the public so that the local community and visitors to the region can sample a variety of beers on the premises.
Furthermore, when small breweries have bars, they can double up as venues, which means the breweries can expand their revenue avenues by hosting things like weddings and parties.
Big beer companies simply can’t provide the same.
