Medal.tv is a leading video content platform that allows gamers to share and discover their best gaming moments on mobile and PC games. The free platform has over 10 million users across multiple platforms, with millions of videos shared daily. It is designed for streaming and sharing content, providing users an easy and convenient way to show off their gaming accomplishments.
The market opportunity for Medal.tv is vast, as the global gaming industry grows rapidly in size and scope. According to recent research by Newzoo, the global market for video game software was more than $130 billion in 2020, and growth is expected to continue at an impressive rate in coming years. In addition, as gamers become increasingly engrossed in competitive modes within these games, the need for a platform that allows them to easily share these gameplay experiences has also grown significantly.
With Medal.tv’s existing user base of 10 million users across multiple platforms, it has a tremendous opportunity to capitalize on this rising trend by providing gamers with a place to share their best gaming moments with friends and potential viewers alike. Additionally, its integrations with numerous streaming platforms provide it great potential as a launchpad for independent streamers who are looking for creative ways to build an audience from scratch or engage existing subscribers on other platforms like YouTube or Twitch through competitions or fan giveaways.
Overview of Medal.tv
Medal.tv is a Dutch-based short-form gaming video platform which recently raised €53M in funding. It offers gamers an exciting way to capture, share, and show their gaming accomplishments.
Medal.tv lets users record their gameplay, create simple edits, and share these recordings with friends and family.
In this article, we’ll take a closer look at the market opportunity for Medal.tv.
History
Medal.tv was founded in 2017 by CEO and co-founder, Thomas Fawcett. The goal of Medal.tv is to give gamers and creators a platform for sharing their gaming moments with their friends, family, followers, or an even larger audience. Through screenshots and videos, its users can document their gaming feats to create highlight reels that reward social media connection and longevity.
Originally starting as a livestream app for Android gamers during its first year in operation, the company pivoted to creating video highlight reels by 2018 when they released they Android app update. Following this development Medal expanded rapidly into new platforms such as iOS in 2019 and much bigger markets like Japan and South Korea in 2020 through strategic partnerships with local firms.
Throughout 2019 Medal further developed its technology to diversify user engagement with individual games by integrating game metadata into Medal’s mobile application service, allowing for easy “re-Medal” of gaming moments or individual clips from within the mobile app itself. This functionality increased recording duration amongst users by 400%. By this growth Medal received $18 million from Chinese investors at Baidu Ventures to further develop the platform in 2021 helping it become one of the leading platforms across diverse global markets today!
Products and Services
Medal.tv is a platform that rewards gamers for their achievements in their favorite games and allows content creators to capture and share their most epic gaming moments to create unique content. With its intuitive interface, Medal.tv provides gamers of all levels the tools they need to get the most out of their gaming experiences.
The company offers a wide range of products and services, including Medalist, a virtual currency that can be exchanged between users for various rewards; Player Profile Pages, which provide gamers with an easy way to showcase their achievements; Medal Live Streams, which allow content creators to stream with strangers on Medal; Instant Replays, which allow veteran players to easily capture moments for sharing or for future use; Sharing Tools, which make it easy for players to share highlights with friends; and Broadcast Platforms, which provide broadcasting services and monetization options tailored specifically for game developers.
Medal also offers additional features such as Merchandise Store sales tracking & Rebates Tracking Management system used mainly by in-game businesses to offer discounts or other incentives that automatically track when a customer purchases products from an online store. It also provides insights into customer purchase behavior so companies can have rewarding customer relationships with top customers and understand seasonality patterns in game purchases.
Target Market
Medal.tv is a platform dedicated to bringing esports to the forefront of Twitch entertainment. It is an ideal tool for professional gamers, streamers, and gaming communities worldwide to easily create and share amazing esports moments from their gameplay. With Medal.tv’s vast library of customizable game clips and streaming tools, users can quickly create engaging content without having to manage editing software themselves.
Given the potential for creating content more quickly and on more platforms, Medal.tv is optimizing for simultaneous growth within several different markets that are booming in terms of streaming activity worldwide:
- Professional gamers who compete in tournaments or regularly broadcast via Twitch;
- Competitors from mainstream esports titles such as Overwatch, League of Legends, or Call of Duty;
- Content creators looking to engage viewers with exclusive content – potentially even earning additional sponsorship opportunities with the Medal brand;
- Amateur gamers and enthusiasts who thrive off engagement in various streams or communities such as Reddit’s LIVEs or Discord servers;
- Millions of viewers interested in checking out popular gaming highlights – through Medal’s ‘best plays’ or short video features;
- Streamers among casual gamers looking to fill any lulls while they wait for invitational tournaments or long matchmaking times.
Dutch-based Medal.tv raises €53M for its short-form gaming video platform
The Dutch-based Medal.tv is considered a rising star in the gaming industry, having recently raised €53M for its short-form gaming video platform.
With this, Medal.tv is positioning itself to take advantage of the growing market opportunity for short gaming videos, with more and more gamers looking to show off their skills in a bite-sized format.
This article will explore the market opportunity for Medal.tv and how it can capitalize on the trend of short-form gaming videos.
Market Size
Market size represents the total market value, or size of the industry that Medal.tv targets. The better a company understands their target market and its size, the better they’ll be able to plan a successful rollout of their product or service.
To accurately estimate the potential size of the market opportunity for Medal.tv, we have analyzed various factors such as total addressable users (gamers who will likely use the service), geographic reach and traction (engagement) metrics. In addition, we have also considered current gaming trends such as streaming popularity and eSports viewership so that we can accurately predict how large Medal is.tv’s addressable market may be over time.
Our research has found that there is a large potential for Medal.tv due to an increase in video game streaming over recent years – both users who stream as well as viewers who watch streams are growing rapidly at rates comparable to traditional sports viewership growth such as for soccer or basketball leagues worldwide. As gaming competition becomes increasingly popular, we expect Medal’s addressable market opportunity to grow even further. With its unique technology, Medal has the potential to tap into this huge audience by providing an engaging platform where gamers can showcase their skills and gain recognition from peers around the world through tournaments and content creation – thus increasing engagement with existing gamers while converting new users onto their platform.
Market Trends
The digital era continues to drive immense changes in the media and entertainment industry, creating new opportunities and challenges due to rapid technological advances. Companies are increasingly turning to innovative solutions, such as streaming platforms, esports tournaments and content creation tools, to capture the attention of an ever-changing audience. Medal.tv is a platform for military personnel to share their stories and have their social content discovered by wider audiences. This platform has immense potential from connecting veterans with sponsorships and job opportunities related to their area of experience.
Market trends show that the global military veterans market size was estimated at USD 2,462 million in 2018 and projected to reach USD 3,647 million by 2026—illustrating a life-of-veteran-CAGR of 4.3%. In addition, the worldwide gaming market is worth $137 billion in 2018 according to Newzoo’s Global Games Market Report – making it one of the fastest-growing segments within the entertainment industry as more people engage with video games as an entertaining activity or form of competition among friends/peers.
The growing number of active gamers creates an abundant opportunity for platforms such as Medal.tv; where users can build a presence and participate within an online community centered around productivity—increasing user acquisition rate for Medal TV’s platform leveraging these gamers’ affinity towards any type of medal earned through their gameplays/actions (i.e Battlefield).
Furthermore, sponsored social leaders have been shown to leverage engagement with video content 8x higher than influencers with non sponsored campaigns ( Source: Launchmetrics). This adds potential value proposition that would align veteran stories/experiences alongside business objectives allowing companies/brands greater access into veteran lives while expanding young audiences demographic interests into areas they previously had no prior considerations towards — bringing new business life/connections towards veteran communities worldwide having them empowered by global recognition efforts & consumer sentiment outreach aligning overall generational values together — demonstrating a win-win market scenario between companies & shared experiences through veteran lives captured digitally.
Market Segmentation
Market segmentation can be a powerful tool for increasing market opportunity. With the right market segmentation techniques, businesses can gain new insights into customer needs and preferences. These insights can then be used to develop marketing strategies more tailored to particular groups of customers, leading to improved sales and greater market opportunities.
The process of market segmentation typically involves dividing an overarching market into more discrete segments based on shared characteristics such as geographic location, demographics, industry, and interests. By identifying the target audience for products or services and understanding their unique needs, businesses can effectively tailor their offerings to maximize potential opportunities within that group of customers. This is particularly important for companies like Medal.tv which operate in a highly competitive online gaming environment.
For instance, Medal.tv could use its existing customer preferences and behaviours data to identify potential sub-groups with distinct gaming interests within its larger consumer base. It could then use this information to create targeted campaigns for each segment to capitalize on revenue increases or user engagement across all consumer groups. Ultimately, by leveraging the power of market segmentation, Medal.tv could increase its reach within its target audience while uncovering previously untapped markets with promising potential opportunities.
Competitive Landscape
Medal.tv is facing a highly competitive market with various well-established players. However, Medal.tv focuses on short-form gaming videos and emerging technologies such as augmented reality and virtual reality, which gives it an edge over its competitors. With its latest funding round, Medal.tv is well-positioned to capitalize on this market opportunity and expand its presence.
Let’s look at the competitive landscape that Medal.tv is operating in.
Major Competitors
The gaming video and clips industry has a large competitive landscape, with major competitors ranging from established streaming platforms such as YouTube, Twitch, and Microsoft’s Mixer to new players such as Medal.tv and Caffeine.
YouTube Gaming: YouTube Gaming is owned and operated by Google, and lets gamers live stream their play for others to watch in real-time. Thanks to the powerful marketing network enabled by Google Ads, YouTube Gaming has most of the market share in terms of viewers and hours watched.
Twitch: Launched in 2013 and owned by Amazon, Twitch is one of the most popular live streaming platforms for gamers worldwide. Its main draw is its variety of themed content channels encompassing different gameplay genres from community plays to professional tournaments.
Microsoft’s Mixer: Owned by Microsoft – Mixer was a much smaller platform focused on Xbox One console gaming. However, it has expanded to increase its user base with exclusive features like co-streaming (simultaneous multi-streaming with friends).
Medal.tv: Medal.tv is rising rapidly within this competitive landscape due to its focus on capturing highlights quickly and easily; allowing users to upload clips made up of multiple clips into one complete highlight reel without switching apps or involving complicated editing software.
Caffeine: Caffeine’s unique business model is making it possible for creators have exclusive partnerships that involve revenue sharing with subscribers instead of remaining reliant on audience donations or ads revenue; they’re also eligible for prize pools from competitions hosted by Caffeine’s partners like ESL, ESL Europe or DreamHack’s online circuits.
Competitive Strategies
The competitive landscape for Medal.tv, a streaming platform for gaming content, is rapidly growing and evolving, as platforms like Twitch and YouTube Gaming emerge as major players. As the market grows, it is important to consider the strategies of these platforms to understand how they achieve an edge in the competitive climate.
Twitch is an established leader in the live streaming industry, leveraging its vast user base and developer-centric platform to stand out from competitors. Its reach has extended beyond gaming content to live events such as gaming conventions, Esports tournaments, and other entertainment events. Additionally, through its influencer program, Twitch has cultivated relationships with top talent within the gaming industry to gain exposure for their channel and increase viewership.
YouTube Gaming offers a comprehensive package of features that provide users with an array of options for uploading and sharing content on their platform. Its library consists of millions of videos from users globally, who can opt-in features like Live Streaming support or monetization allowing them to earn money through views. YouTube also recently announced plans for their dedicated esports vertical called ‘YouTube DirecT’ which aims to directly compete with Twitch’s broadcast services by providing game launches, tournaments and community events through Google Cloud services.
As more companies enter the live streaming space, they increasingly rely on innovative strategies to stay at least one step ahead of their competitors while driving value for their customers. By understanding what strategies leading platforms use—such as leveraging influential personalities within gaming and offering unique services like broadcasts—Medal can better position itself against existing competitors while anticipating upcoming changes in the marketplace.
Conclusion
In conclusion, the market opportunity for Medal.tv is very large and the company is well-positioned to capitalize on this opportunity. Games are becoming increasingly popular for both casual and hardcore gamers and are likely to remain so in the future. Medal.tv has created an innovative platform that allows gamers to easily record, share, and compare their gameplay with friends, increasing engagement and creating a sustainable competitive gaming ecosystem. Medal’s free advertising model also allows them to reach a much wider audience than traditional subscription-based gaming platforms.
By leveraging its innovative platform, Medal has already secured multiple partnerships with some of the biggest publishers in the world of gaming including Epic Games, Activision Blizzard, Konami Group Gaming Empire, Playzone Interactive and more – showing just how strong its potential is within this space. As the company grows and continues to establish itself as a leader in game streaming platforms and esports analytics techniques, it will become increasingly attractive to advertisers seeking to promote their products or services even further. The market opportunity is great indeed.
